JUICY J Hits It Big As Investment In Core Premium Water Nets $525 Million Acquisition


“The best investment I made in my life,” Juicy J wrote as he took to instagram late November in reference to his investment in Core Premium Water. The Three 6 Mafia member jumped into the relationship with the brand about 3 years ago and recently the brand has been acquired by Keurig Dr. Pepper (KDP) for $525 million.This year alone Core Hydration, which launched in 2015, is on pace to do $200 million in retail sales.

Similar to the event that ignited Curtis 50 Cent Jackson’s investment portfolio nearly a decade ago, when Coca Cola took the interests in “his” Vitamin Water, rap artists diversifying their wealth is not anything new.

Queens, NY legend Nas’ Queensbridge Venture firm stuck gold when the online startup PillPack exited for $1 billion this past July and again when a doorbell startup he invested in was also acquired by Amazon for over a billion dollars.

Houston Tx rapper Chamillionaire has long since been a player in angel investing in tech startups and has said on that he is on a mission to educate about the opportunities available as most kids only look to “either being a rapper or an athlete” in terms of gaining wealth.

Juicy J’s exact percentage in the beverage brand is unknown

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